FAQ for Patients

Who is Fairtility?

Fairtility provides IVF clinics with a decision support software for embryo and oocyte quality ranking, called CHLOE. Through its various tools, CHLOE assists health professionals, such as embryologists and doctors, by providing embryo and oocyte quality assessments designed to enhance fertility treatments.

How does CHLOE work?

CHLOE uses artificial intelligence (AI) to provide your clinic with automatic data-driven embryo and oocyte quality evaluations. Using deep neural networks and big-data analysis, CHLOE’s algorithms classify and predict the implantation probability of embryos from fertilization time to blastocyst stage through embryo time-lapse videos. These assessments support your clinic’s staff in making informed decisions about which embryo to transfer back to you, aiming to maximize your chances of a successful pregnancy and reduce the length and number of IVF cycles. Depending on the CHLOE tools used by your clinic, CHLOE may also analyse oocyte images, to provide individual egg quality scores and predictions and personalized patient reports.

CHLOE integrates with your clinic’s Time-Lapse Incubator (TLI) devices through secure cloud architecture and provides a web-based user interface for clinic staff. Depending on your clinic, CHLOE may also integrate with your clinic’s Electronic Medical Records (EMR) system.

Our Guiding Principles

  • Commitment to Privacy and Transparency: We are fully transparent about how your data is processed, stored, and used, and we continuously strive to align with the highest standards of data protection and ethical AI practices.
  • Ethical AI Development: CHLOE’s AI tools are designed with patient care and safety as top priorities. All updates and improvements are rigorously tested and validated to ensure they meet clinical standards.
  • Patient-Centric Empowerment: By providing clinics with a patient-centric tool designed to enhance your engagement, transparency and involvement in your IVF journey, we aim to empower patients while promoting more efficient and successful IVF treatments.

What types of personal data are processed by CHLOE and why?

The following patient data may be collected and processed through our platform:

  1. Indirect Identifiers

Clinical data related to your fertility treatment, which does not contain your name or other direct identifiers, such as:

  • Embryo and oocyte images and videos.
  • Metadata and clinical information like treatment dates, patient and donor ages (received only by month and year to promote privacy), demographics and diagnostic results.
  • AI-based predictions and insights regarding embryo and oocyte quality.
  1. Optional – Direct Identifiers

Depending on your clinic’s choice, any/all of the following data may also be processed through our platform:

  • Your Name: To accurately associate your records with you, minimizing errors and enhancing usability. To uphold data minimization principles, your name is displayed in abbreviated form unless otherwise specified by your clinic.
  • Email Address: To enable your clinic staff to securely share your data (e.g., embryo images) with you via our platform’s data-sharing feature.

 

Purpose of Data Processing:

  • To provide your clinic staff with embryo and oocyte quality assessments and fertility-related insights using advanced AI tools, designed to support the efficiency and outcomes of your fertility treatment.
  • If your clinic uses our CHLOE KPI™ feature, your data will be aggregated and analyzed to generate Key Performance Indicators (KPIs). These KPIs provide your clinic with analytical insights into lab operational performance, supporting quality control, benchmarking, and performance appraisal.
  • If your clinic shares your direct identifiers with us (optional), this data will be used for the purposes described above (error minimization, securely sharing data with you, etc.).
  • After de-identification, which includes irreversible hashing and rounding date-based data to full years, we may use your data for legitimate business purposes, such as improving our AI tools, conducting IVF-related research, and making regulatory submissions.

 

How Is Your Data Protected?

We are committed to safeguarding your privacy and the integrity of your data. Our platform is designed with Privacy by Design principles and includes robust security measures to protect your data from unauthorized access, alteration, disclosure, or destruction:

  • Secure storage and strong encryption of your data during transit and at rest.
  • Data minimization by collecting only what is necessary.
  • Pseudonymization and de-identification to enhance privacy.
  • Access controls to ensure that only authorized personnel can view your information.

Who Will My Data Be Shared With?

We do not sell your data to third parties in any way. Your data will only be shared with reputable service providers who assist us in delivering our services under strict confidentiality agreements.

Where Will My Data Be Processed?

Your data may be accessed by Fairtility’s team, based in Israel, the United States and India, on a case-by-case basis for support and maintenance purposes. Data is stored using reputable cloud service providers. Depending on the location of your clinic, data will be hosted in the European Union or the United States. When data is transferred outside your country, we ensure that it receives the same level of protection as it would within your country of origin by implementing necessary safeguards.

Who Can I Contact for More Information?

For further information regarding our data processing practices and your rights under data protection laws, you can:

  1. Contact your clinic.
  2. Read our Privacy Policy.
  3. Reach out to our Data Protection Officer at privacy@fairtility.com.